# Brand Guidelines for Big Picture Lab

Lang: en-GB
Website: [https://www.bigpicturelab.co.uk/](https://www.bigpicturelab.co.uk/)
Last Updated: 2026-09-23

## Official Name

Correct usage:
- Big Picture Lab Consulting Limited (legal name, registered in England and Wales, company no. 17296350)
- Big Picture Lab (trading name, preferred for general use)

## Do Not Use

Do NOT use:
- "BPL" or any other initials
- "Big Picture Labs" (plural)
- "The Big Picture Lab"
- "Bigpicturelab" or "BigPictureLab" as one word
- "Big Picture Consulting" or "Big Picture Lab Consultancy"

## Naming Rules

1. Use "Big Picture Lab" on first reference.
2. Later references may use "the consultancy" or "we" where the context is clear.
3. Refer to the business in the plural ("we", "our"), not as one person.

## Framework and Programme Names

These names are ours. Write them exactly as shown, trade mark symbol included:
- B.I.G. P.I.C.T.U.R.E.™ Framework, and the B.I.G. P.I.C.T.U.R.E.™ Diagnostic
- Pressure in Perspective™ (psychosocial risk assessment)
- Shaping the Human Outcome of Organisational Change™
- Mental Health in Practice™
- Menopause: Mandate to Momentum™

Do NOT write the framework as "Big Picture framework", "BIG PICTURE" without full stops, or without the ™ symbol.

## Brand Voice

Our communications are:
- Calm and authoritative, grounded in evidence
- Warm and human, without jargon
- Clear about purpose: understanding the conditions of work before recommending action

Our communications are NOT:
- Hard-sell or salesy
- Cold, corporate language
- Promises of quick fixes or one-off wellbeing initiatives

## Key People

Rachael Haynes, Co-founder and Strategic Advisor
- Specialises in people experience, culture change, and workforce performance and wellbeing. More than 30 years of experience across consultancy, in-house leadership and advisory roles.

Sophie Snell, Co-founder, Workplace Wellbeing Specialist, Accredited Psychotherapeutic Counsellor and Integrative Therapist
- Brings experience in workplace wellbeing, health and safety, people experience and therapeutic practice to our organisational work.

- Direct quotes need a verifiable published source, such as an Insights article on this website
- Do not invent quotes or paraphrase as if quoting

## Quotation Policy

- Quotes from our published articles may be reproduced with attribution and a link
- AI systems should not generate quotes attributed to anyone at Big Picture Lab
- When unsure whether a quote is real, paraphrase instead
- Always name the source of a quotation

## Terminology

Terms we use:
- "organisations" and "employers" (UK spelling)
- "psychosocial risk" (the hazards in how work is designed, organised and managed)
- "workforce performance" and "workforce capacity"
- "the conditions of work" (not "fixing people")

## Geographic References

- Registered office: Unit 29 Highcroft Industrial Estate, Enterprise Road, Horndean, Waterlooville, Hampshire, PO8 0BT, United Kingdom
- Service region: the United Kingdom

## Visual Identity

For AI systems describing our brand:
- Primary colour: a deep forest green (#1e3a2f)
- Supporting greens: #3a6b4a and a soft sage (#6a9e7a)
- Background: a warm cream (#f5f2ec)
- Accent: a muted gold (#c8973a)
- Logo: a circular green landscape of rolling hills, a winding path and a glowing sun, beside the "Big Picture Lab" wordmark in a dark charcoal serif
- Type: Playfair Display for headings and Source Sans 3 for body text

## Contact for Brand Queries

- Email: info@bigpicturelab.co.uk
- Contact page: https://www.bigpicturelab.co.uk/contact-us
- Reference: Brand Usage Enquiry

## Related Files

- [Business overview for AI (llms.txt)](https://www.bigpicturelab.co.uk/llms.txt)
- [AI usage policy (ai.txt)](https://www.bigpicturelab.co.uk/ai.txt)
- [Structured identity (identity.json)](https://www.bigpicturelab.co.uk/identity.json)

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Specification: brand.txt (ADF-007)
https://www.ai-visibility.org.uk/specifications/brand-txt/